Jan Kužel
B2B SaaS Growth Generalist
AI-native B2B SaaS marketer who operates across product marketing, growth, and content as one system. I use AI at every stage: research analysis, vibe-coded tools and prototypes, AI-generated video and ad creative, custom assistants trained on company knowledge, and workflow automation that replaces handoffs between teams.
Rooted in deep customer research (JTBD interviews, buyer journey mapping) and strategic clarity (positioning, pricing, go-to-market). Built to replace silos, not fill them. I own the full loop from insight to execution: strategy, messaging, websites, onboarding, analytics, and creative production.
Recent Experience 2019 – Present
Product Marketing Consultant
2023 – Present
Realign · Remote
- Runs JTBD interviews with AI analysis to map buyer journeys for B2B SaaS clients
- Delivers positioning and messaging frameworks: research to conversion-ready copy
- Builds custom AI assistants trained on company knowledge for marketing teams
- Supports SaaS founders with go-to-market strategy, roadmap, and campaign planning
Fractional Product Marketer
2023 – 2025
Costlocker · Remote
- Interviewed agency customers to clarify why they buy and how they adopt
- Rewrote positioning and messaging around "agency profitability" as core value
- Designed and launched a bilingual Framer website: copy, structure, and design
- Created Quick Start guide with ideal activation path and led brand refresh
- Built a custom AI assistant; centralized marketing and research in a Notion hub
Growth Marketing Strategist
2022
Productboard · Remote
- Strengthened SatisMeter's pricing and positioning decisions during its integration
- Supported UX improvements in Productboard's Resources hub
- Contributed to the Product Excellence Summit 2022 in San Francisco
Head of Growth
2019 – 2022
SatisMeter · Remote
- Acquired by Productboard (Czech media coverage featuring the team)
- Led customer research: 20+ in-depth interviews mapping JTBD & buyer journeys
- Drove pivot from NPS tool to a broader product feedback platform
- Guided redesign of survey creation flow; rewrote messaging and pricing
- Owned analytics across product, subscriptions, and marketing performance
- Built company website, ran paid acquisition experiments, and managed freelancers
- Maintained docs, roadmaps, and cross-functional workflows for a lean remote team
Earlier Roles 2015 – 2019
- Mooza Inspire – Marketing & Pardot Consultant (Salesforce agency, built agency website)
- ConvertFox – Product Education Specialist (onboarding videos for early-stage SaaS)
- Roger – WordPress & Marketing Consultant (full website build for Czech fintech)
- Effin Amazing – Growth Marketing Associate (marketing automation for US agency clients)
- Vervoe – Growth Marketer (AppSumo launch, 3,000+ purchases)
- STRV – Content Creator (video pilot with co-founder Lubo Smid)
- Jaku Media – Founder, explainer video studio (30+ clients incl. SatisMeter, EasyBill)
Full experience history on LinkedIn.