Jan Kužel
B2B SaaS Growth & Marketing Operations
B2B SaaS marketer with 8+ years bridging growth strategy and marketing operations. I use data, automation, and customer insights to optimize funnels, manage marketing systems, and drive revenue. Experienced with early-stage to scale-up environments.
Deep expertise in analytics, marketing automation, process optimization, and cross-functional project management. Hands-on and self-managing — able to own systems end-to-end, from setup to reporting.
Recent Experience 2019 – Present
Product Marketing Consultant
2023 – Present
Realign · Remote
- Runs JTBD interviews and AI-assisted analysis to uncover SaaS growth levers
- Delivers positioning and messaging frameworks that improve acquisition and conversion
- Supports SaaS founders with go-to-market execution and roadmap alignment
Fractional Product Marketer
2023 – 2025
Costlocker · Remote
- Researched agency buyers to uncover acquisition triggers and adoption barriers
- Refined messaging around "agency profitability" to improve conversion focus
- Designed and launched a bilingual Framer website optimized for lead generation
- Built Quick Start guide for onboarding with activation metrics tied to retention
Growth Marketing Strategist
2022
Productboard · Remote
- Informed pricing and positioning work with a focus on growth levers
- Supported UX improvements in Productboard's Resources hub
- Contributed to the Product Excellence Summit 2022 in San Francisco
Head of Growth
2019 – 2022
SatisMeter · Remote
- Acquired by Productboard (Czech media coverage featuring the team)
- Ran 20+ customer interviews to guide growth strategy and buyer journeys
- Drove pivot from NPS tool to broader feedback platform with stronger retention
- Rebuilt survey flow, onboarding, and pricing to support adoption and growth
- Owned analytics across product, subscriptions, and marketing performance
- Built website, executed paid acquisition experiments, and managed freelancers
Earlier Roles 2015 – 2019
- Mooza Inspire – Marketing & Pardot Consultant (Salesforce agency, built agency website)
- ConvertFox – Product Education Specialist (onboarding videos for early-stage SaaS)
- Roger – WordPress & Marketing Consultant (full website build for Czech fintech)
- Effin Amazing – Growth Marketing Associate (marketing automation for US agency clients)
- Vervoe – Growth Marketer (AppSumo launch, 3,000+ purchases)
- STRV – Content Creator (video pilot with co-founder Lubo Smid)
- Jaku Media – Founder, explainer video studio (30+ clients incl. SatisMeter, EasyBill)
Full experience history on LinkedIn.