Jan Kužel
B2B SaaS Product Marketer
B2B SaaS marketer with 8+ years of experience. I use customer research, AI-assisted analysis, and evidence to shape positioning, messaging, and go-to-market strategy. Working with early-stage to scale-up startups.
Deep expertise in JTBD interviews, buyer journey mapping, pricing, onboarding, and internal playbooks that align teams. Hands-on generalist able to deliver both strategy and execution.
Recent Experience 2019 – Present
Product Marketing Consultant
2023 – Present
Realign · Remote
- Runs JTBD interviews and AI-assisted analysis to map buyer journeys for B2B SaaS clients
- Delivers positioning and messaging frameworks backed by customer evidence
- Supports SaaS founders with go-to-market strategy and roadmap alignment
Fractional Product Marketer
2023 – 2025
Costlocker · Remote
- Interviewed agency customers to clarify why they buy and how they adopt
- Rewrote positioning and messaging around "agency profitability" as core value
- Designed and launched a bilingual Framer website with new copy and structure
- Created Quick Start guide with ideal activation path and led brand refresh
Growth Marketing Strategist
2022
Productboard · Remote
- Strengthened SatisMeter's pricing and positioning decisions during its integration
- Supported UX improvements in Productboard's Resources hub
- Contributed to the Product Excellence Summit 2022 in San Francisco
Head of Growth
2019 – 2022
SatisMeter · Remote
- Acquired by Productboard (Czech media coverage featuring the team)
- Led customer research: 20+ in-depth interviews mapping JTBD & buyer journeys
- Drove pivot from NPS tool to a broader product feedback platform
- Guided redesign of survey creation flow; rewrote messaging and pricing
- Owned analytics across product, subscriptions, and marketing performance
- Built the company website, ran paid acquisition experiments and managed freelancers
Earlier Roles 2015 – 2019
- Mooza Inspire – Marketing & Pardot Consultant (Salesforce agency, built agency website)
- ConvertFox – Product Education Specialist (onboarding videos for early-stage SaaS)
- Roger – WordPress & Marketing Consultant (full website build for Czech fintech)
- Effin Amazing – Growth Marketing Associate (marketing automation for US agency clients)
- Vervoe – Growth Marketer (AppSumo launch, 3,000+ purchases)
- STRV – Content Creator (video pilot with co-founder Lubo Smid)
- Jaku Media – Founder, explainer video studio (30+ clients incl. SatisMeter, EasyBill)
Full experience history on LinkedIn.